Postsecret

Dunno why but this one got to me...



see Post Secret

Benedict

Woolworths' ceo pledges support for drought reflief

About a recent viral marketing campain:


Woolworths' ceo pledges support for drought reflief (yes the page really is mis-spelled)

Actually help the farmers by boycotting the Duopoly (Coles-Myer and Woolworths). Both of whom are buying farm produce at very low cost, using the "drought" and farmer's desperation to sell stock etc... by offering very low prices that is not being reflected at the till in the supermarkets. Better to help the farmers by buying from the Central market or places like the Sunday Farmers Market!.

Duopoly power articles
"'Duopoly' blamed for prices" http://www.news.com.au/sundaymail/story/0,23739,21011586-3102,00.html
http://alertandalarmed.blogspot.com/2005/03/woolies-play-bully-again.html
From the Replies in this blog
1: Liquor profits are not being donated.
2: Supporting small towns like Beaufort, which is where the Rainbow Serpent Festival will be held has prioroty over supporting large multi-nationals that will get their donations reimbursed at Tax time.

Actually there isn't much in the press online, I wonder what Woolies' advertising budget is like?

Farmer's Markets in SA - including the one in Adelaide (at the Showgrounds every Sunday morning) Or even better your local area)
Or on thingy.. with a drought tag

Benedict

PS Please pass this on!
PPS see B2C in this explaination of viral marketing
PPPS So spend $100 at Woolworths and they will pass on $3 (estimate) after "costs"
and why pick a Tuesday the slowest day of the week- what about a late night Thursday just before the long weekend?
PPPPS Am I the only one that sees this as a cynical marketing exercise given the recent bad press the duopoly have been getting?